Overview
Breeze Mobility Bournemouth Ltd, a leading provider of made-to-measure chairs and beds, approached me to create an e-commerce website that effectively showcases their products and services. By collaborating closely with the company, I aimed to understand their business and target audience, and then designed and developed a website that fulfills their requirements.
Problem & Solution
Breeze Mobility faced the challenge of having a limited online presence and wanted to establish their own platform to sell their products directly to customers. To address this, I designed and developed an e-commerce website that not only showcases their extensive product range but also provides detailed product descriptions and specifications to assist customers in making informed purchase decisions.
Goals/Requirements:
- Create an e-commerce website that effectively communicates Breeze Mobility's products and services.
- Develop an easy-to-use online ordering system for customers to conveniently purchase accessibility products.
- Incorporate custom illustrations and content writing to convey the company's dedication to made-to-measure products.
- Implement a conversion strategy to increase online sales and establish Breeze Mobility as a leading provider in the UK market.
Process
- Phase 1: Understanding the Business - Conducted in-depth discussions with Breeze Mobility to understand their business, target audience, and unique selling points. This phase helped us establish a clear vision for the website and align it with their goals.
- Phase 2: Website Design - Created a visually appealing and user-friendly design for the e-commerce website, incorporating custom illustrations to highlight the made-to-measure aspect of the products. This phase focused on creating an engaging interface that showcases the product range effectively.
- Phase 3: Website Development - Utilized WordPress and WooCommerce to develop the e-commerce functionality of the website. Implemented an easy-to-use online ordering system, ensuring a seamless shopping experience for customers. Extensive testing and quality assurance measures were undertaken to guarantee optimal performance.
- Phase 4: Content Creation & Integration - Crafted compelling product descriptions and specifications to assist customers in making informed purchase decisions. Integrated the content seamlessly into the website, ensuring consistency and clarity throughout.
Results
The newly developed e-commerce website played a vital role in enhancing Breeze Mobility's online presence and reputation. It allowed customers to easily find and purchase their products directly from the platform, providing added convenience. The detailed product descriptions and specifications empowered customers to make informed choices, leading to increased sales and customer satisfaction. The website's conversion strategy successfully encouraged visitors to make purchases, further contributing to the growth and success of Breeze Mobility.
Takeaways
Working with Breeze Mobility Bournemouth Ltd on this project was both fulfilling and impactful. By creating an intuitive e-commerce website, we successfully helped them expand their reach, establish themselves as a leading provider, and provide more value to their customers.
Testimonial
"Very polite, and easy to communicate our ideas. Works very hard and efficiently! Would highly recommend." - Richard Luxmore - Owner
